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Charity Summary

Charity Details

Save Animals From Exploitation Incorporated
SAFE for Animals

Registration details

March 31

Address for service

PO Box 28110
Room 219, Level 1
32 Salamanca Road

Charity's other details

04 472 4974
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Purpose & Structure

Charitable Purpose

SAFE's vision is an Aotearoa New Zealand that ensures rights of animals. SAFE's mission is to educate, inform and empower people to make cruelty-free, plant-based and vegan choices.

Note: The main sectors, activities and beneficiaries are bolded.

Provides advice / information / advocacy

Acts as an umbrella / resource body

Care / protection of animals

Education / training / research, Health, Environment / conservation, Fund-raising


General public

Entity Structure

SAFE's Board is comprised of six individuals who volunteer their time and skills to help animals and ensure good governance. Our current Board Members come from a diverse range of backgrounds, such as: animal advocacy, marketing, fundraising, leadership, digital media, accountancy and business. SAFE currently has 3,759 registered volunteers, 1,993 financial supporters and many non-financial supporters including businesses and high-profile New Zealand celebrities, along with a dedicated staff .

Annual Returns

Annual Returns are due within 6 months of a charity’s balance date (financial year-end), or a longer period if an extension has been granted.

Due Date Date Submitted Total Income Total Expenditure Financial Statements Annual Return Summary
30/09/2020 28/08/2020 $2,206,546 $1,893,408
30/09/2019 16/09/2019 $3,028,193 $1,646,342
30/09/2018 27/08/2018 $6,132,948 $1,672,820
30/09/2017 18/09/2017 $1,464,488 $1,400,808
30/09/2016 29/09/2016 $1,373,950 $1,057,483
30/09/2015 29/10/2015 $1,134,510 $966,614
30/09/2014 20/10/2014 $906,823 $952,143
30/09/2013 14/11/2013 $1,051,239 $981,513
30/09/2012 13/12/2012 $1,390,649 $1,031,939
30/09/2011 14/11/2011 $917,315 $612,398

Officer Details


Officer Name Position Effective Date
Gareth Thomas Llewellyn Hughes Board member 18/10/2020
Logan Peter Smedley Treasurer 2/09/2020
Timothy Groenendaal Board Member 24/02/2018
Katharine Birks Secretary 1/08/2017
Kirsten Magnusson Board Member 24/05/2017
Mark Rocket Chair 17/10/2012

Past Officers

Officer Name Position Past Since
Troy Coyle Secretary 6/10/2020
Sarah Barnes Treasurer 17/08/2020
Glen Desmond Real Board Member 1/08/2019
Joanne Caroline Child Treasurer 1/08/2019
Saar Cohen-Ronen Board Member 1/08/2019
Marieke Jasmijn de Boo CEO 26/05/2018
Brett Matthew Lahman Board member 1/12/2017
Melanie Vivian Board Member 24/10/2017
Clare Justine Marks Head of Operations 31/10/2016
Johannes Christiaan kriek Executive Director 31/10/2016

Charity Updates

Here is a list of all the details changed by the charity, for example adding or removing officers, amending rules, changing balance dates or updating address details.
Date Created Reference View Summary (.pdf <1MB)
21/11/2020 NOC042
10/11/2020 NOC041
28/04/2020 NOC038
17/02/2020 NOC037
8/01/2019 NOC035
18/12/2018 NOC034
21/06/2018 NOC032
10/04/2018 NOC031
19/03/2018 NOC030
19/02/2018 NOC029

Charity Documents